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Foreign Agricultural Service (FAS)
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Logo Foreign Agricultural Service

The Agricultural Service at the American Embassy in The Hague represents the interests of the USDA's Foreign Agricultural Service (FAS) in the Benelux and the Nordic countries. These responsibilities are principally accomplished via reporting commodity and trade developments to the USDA, coordinating policy issues with host government officials and promoting the sale of U.S. food, agricultural, forestry and fishery products. We provide trade services for local importing companies seeking U.S. products and U.S. companies wishing to develop markets in our region of responsibility.


USA Pavilion at SIAL 2014

Dear friends,  

I hope all is well.  I would like to invite you to visit the USA Pavilion at SIAL 2014, which takes place at the Parc des Expositions de Paris, France during the period of October 19 – 23, 2014.  SIAL is endorsed by the United States Department of Agriculture, which means that the Foreign Agricultural Service works with the show organizer to create a pavilion.  This year the State Regional Trade Groups and other cooperators will be represented in the USA pavilion along with over 145 US companies and includes USA Fine Foods (Hall 4), USA Meat & Poultry (Hall 6), and in USA Organics (Hall 5a).  A USA Pavilion in the Organic Hall is a first at SIAL! 

If you wish to view the US companies exhibiting in the pavilion at SIAL, please view below link.  Please contact me if you want assistance in making an appointment with an exhibitor or if you are looking for a specific product from the US.  Please let me know if you wish to meet with me during the show.  On Tuesday October 21 at 5:30 PM there will be reception held at the US pavilion so hope to see you all there.

Best regards,

Marcel H. Pinckaers
Agricultural Specialist
USDA/FAS The Hague

USA Pavilion Directory


Seafood Expo Global (SEG) 2014

The Hague, April 7, 2014

Dear Madam/Sir,

We would like to invite you to meet with the U.S. exhibitors at the
Seafood Expo Global (SEG) 2014, which will take place at Park des Expositions in Brussels, Belgium during the period of May 6 - 8, 2014.  SEG is the world’s largest trade show for seafood and endorsed by the United States Department of Agriculture.  The Foreign Agricultural Service works with the show organizer to create a U.S. pavilion.  This year around 40 U.S. seafood companies will be represented in the pavilion which is located in Hall 6.

If you wish to have an overview of all U.S. companies exhibiting, please click on ‘U.S. Exhibitors at SEG 2014’. 

Our Office of Agricultural Affairs in The Hague will be represented at ESE this year, please contact us if you would like to make an appointment with one of the U.S. exhibitors or if you wish to meet with us during the show.  We can be reached, prior to the show, by telephone at +31 70 3102 305 or by email at

We look forward seeing and meeting you in Brussels.

Best regards,

Mary Ellen Smith
Agricultural Counselor
USDA FAS/The Hague

List of  U.S. Exhibitors at SEG 2014


On October 10th, 2013 the U.S. Soybean Export Council held a seminar on the sustainability of U.S. soy in The Hague.

The meeting featured representatives from the Dutch and the university sector, the food and feed industry and more. The discussion and panel was designed to introduce the participants to the U.S. Sustainability Assurance Protocol and certification scheme.

Guest Speakers were Dr. Marty Matlock from the University of Arkansas, David White the former Chief of the USDA’s National Resource Conversation Service, and invited experts from the Dutch food and feed industries.

American Foods in Europe Directory

  • American Foods in Europe